Hi, I'm Elizabeth Rogers!

I'm a writer based in Charlotte, North Carolina. For the past 14 years, I have worked in UX writing, content design and strategy, journalism, and content marketing roles. In addition, I have spent several years coaching and tutoring middle school, high school, undergraduate, and graduate degree students.

My education

I graduated from Queens University of Charlotte with a B.A. in Communication with minors in journalism and Spanish. In 2019, I returned to Queens and completed a graduate certificate in Digital Strategy. 

My content design experience:

Truist Bank: In my most recent role as a contract Senior Content Designer at Truist, I worked on the Wholesale Payments team. The bank was focusing on streamlining its multiple payment platforms into one cohesive user experience. I collaborated with and supported multiple Agile teams, user experience designers (UX), user interface designers (UI), program managers (PM), and product owners (PO). I identified opportunities to continuously improve user journeys, product adoption, performance, and overall client satisfaction. During my contract, I introduced, advocated for, and documented content design processes to support team growth and cohesiveness.

Wells Fargo: As a Senior Content Designer at Wells Fargo, I worked on the Consumer Credit Card team in two workstreams: Become a Customer (BAC) and Manage My Relationship (MMR). In Figma, I collaborated with product designers, design program managers, and researchers on creating multi-device experiences for online and mobile banking, financial education, product information, tools, and applications. Working with the content design team, we developed strategies that met both customer needs and business goals while reflecting brand standards and content design best practices.

LPL Financial: I worked as a contract Digital UX Writer, Strategist, & Editor. Partnering with the content strategy team, I developed a comprehensive style guide to implement on the company’s digital channels. I assisted with auditing existing help content and identified relevant articles, guides, and tutorials. Once identified, I rewrote these resources to improve the user experience.

Note: My content design portfolio case study is available upon request.

My tutoring and coaching experiences:

Johnson & Wales University: As a Professional Writing Tutor at Johnson & Wales University's Charlotte campus, I tutored students on specific course content, writing, and study methods using techniques that complemented each student's learning style. I have experience working with students with disabilities; I coordinated tutoring goals with special-needs counselors, academic counselors, and faculty to effectively meet students' needs.

Queens University of Charlotte: As a writing tutor at the university's writing center, I worked with undergraduate and postgraduate students to strengthen their writing skills and support course-based projects and essay assignments.

Tutor Doctor: For this tutoring services company, I worked as an English, Spanish, and Study Skills tutor. I met with students in person and virtually; student ages ranged from elementary through high school. I instructed middle and high school students in grammar and vocabulary and coached them through each stage of the writing process. In addition, I assisted students with improving their organization and note-taking skills. I have experience working with students with learning disabilities and/or who are neurodivergent.

• Certifications: College Reading and Learning (CRLA) Certified Tutor in Writing.

  
  

My journalism experience:

• The Lincoln Times-News: As a reporter for The Lincoln Times-News, I covered political, government, business, and education news in Lincoln County. During my tenure there, I wrote over 350 news articles and features.

  
  

• Spectrum News: As an associate producer for Spectrum News, a 24-hour news station, I was responsible for compiling key newscast elements for one-hour news wheel formats, including writing, editing, and production.

  
  

• Newspaper Advisor/Managing Editor: I served as the Managing Editor of The Queens Chronicle during my undergraduate years, managing a staff of 12 students. I also served as a staff writer and copy editor, covering ground-breaking news and feature stories in the Queens community. I played a key role in establishing the newspaper's online and social media presence.

My content marketing experience:

• Coats North America: Coats is an industrial and crafts textile company. I was brought onto the marketing team for a six-month contract; I played a pivotal role in content creation and updates across 11 corporate and commercial language sites, including articles, product information, industry guidance and tools, and promotional materials. I created content that respects the company's tone of voice (TOV) and is up-to-date and SEO-optimized. I worked closely with the coats.com project team to update overall deliverables and maintain the marketing content calendar. In addition, I monitored news and web outlets, discussion forums, and social media platforms to identify opportunities and trends that could inform new content.

  
  

• Primoprint/Printsocial:  Primoprint is a print products company, offering Every Door Direct Mail® (EDDM®), business cards, posters, brochures, and flyers. As the company's content writer, I created impactful, captivating copy to connect with customers. As the sole content writer for both websites, I brought the brand narrative to life through paid advertising, email, social media, and organic search.

  
  

• JELD-WEN: JELD-WEN is an industry-leading, global building products organization best known for its high-quality windows and doors. As the Digital Content Writer, I wrote and edited short-form and long-form blog posts for the company's website and affiliate companies, interviewed Subject Matter Experts (SMEs), and wrote thought-leadership articles. I wrote and edited product descriptions for JELD-WEN magazines, brochures, and online platforms. In addition, I wrote and edited copy for email marketing campaigns.

  
  

• CohnReznick LLP: CohnReznick is one of the top 15 largest accounting and advisory firms in the United States; they offer a full suite of audit, tax, and business consulting services. As the Copy Editor, I edited and proofread tax alert newsletters, marketing collateral, and thought leadership articles for the company. I also crafted email marketing copy and coordinated newsletters for the marketing team.